E-mail marketing Campaign

Email marketing campaigns fail for many different reasons, but the most common mistake online marketers make is not designing the campaign in a manner to produce results. Over the past couple of years I’ve developed this list of key elements to ensure my email marketing campaigns are both profitable and successful. Now I’m going to share them with you so you’re email marketing campaigns will do the same for you.
1: Choose Your Mailing List Very Carefully

Any email marketing campaign is only as good as the mailing list used. There’s many different choices when determining the source of your mailing list so you want to be very careful when making this decision. Too many times email marketers believe the best way to produce results is by using shotgun marketing techniques with harvested email lists. The premise is based on large numbers and the law of averages, in that you’ll produce results simply by sending your ad out to as large a number of recipients as possible. This is a very ineffective way to produce results.

The key of choosing your list is based on your target market. You’re ad may be great but if your mailing list doesn’t consist of your target market, you just as well not send it out. You can use a very small targeted list and produce incredible response rates, depending on your ad, but you can get in the 15% to 35% response range. Before you purchase a mailing list, make sure the list owner can tell what market is represented on the list.

2: You Want To Produce Responses Not Sales
When you advertise, your goal is to get the prospect to respond by requesting more information about what you’re offering for sale. Too many times online marketers try to make the sale in their ad and all too often they fail. Your ad must focus on the most powerful benefits your prospect will gain from the purchase of your product and how they can get more detailed information. You want your ad to sound as if you’re talking with each prospect personally to get the best response rates.
3: Make Your Ad Brief And To The Point

In today’s fast paced society, people are busy and your email marketing needs to take this into consideration. Look to your own experience to help you out here. When you’re searching for initial information you don’t want to wade through a mountain of information, you want information that’s brief and to the point. You’ll have more time to go over the more detailed information in the sales material once you’ve made the initial inquiry.

If your ad rambles on and doesn’t get to the point quickly, your prospect will simply skip over your ad and move on to the next. Pick the most important benefits of your product and let your prospect know what they are and how they’ll solve their problems. Make sure your ad gets directly to the point about your offer. Don’t make your prospect guess about what you’re offering. How do you expect them to request more information if they don’t understand what you’re offering them? After reading thousands of ads, the most common mistakes are made in both the length of the ad and that it doesn’t get to the point.

4: Give Your Prospect An Incentive To Respond

The most powerful word in advertising is "Free!" When you make an offer of a free sample or report, your chances of getting a better response is dramatically increased. Discounts and limited time offers can also be used in your ads, but they’re best used in the sales letter when trying to produce an order. For the best responses, make your incentives immediate and short term. You want to create a sense of urgency when using incentives. If you can generate more ad responses using incentives, you’re increasing your chances for making more sales.

5: Include A Strong "Call To Action"

Have you ever read an ad that when you finished you couldn't figure out what to do next? This is a fatal mistake that’s made in many ads. Don’t be timid here, make sure your prospect knows exactly what to do if they want more details. You can have them send an email, visit your web page, call a phone number or any other method of delivery you’ve chosen, just make sure you give your prospect some options and make the call to action strong. This is an excellent place to combine an incentive.

6: Track And Record Your Responses

Developing a successful email marketing campaign isn’t just having a great ad, its having a great ad and knowing what kind of responses it’ll produce in a specific target market! Your ad might be very successful in one target market and less successful in another. But you won't know this if you don't "Track and Record Your Responses!" You can use special codes as department numbers or form numbers, but the best strategy I've used is in linking a specific ad to an autoresponder or web page. Make sure you always record the responses on a tracking form for evaluation and reference.

7: Follow Up With Every Response

It completely baffles me why an online marketer would spend their time, effort and money to advertise and then make no attempt to follow up with the prospects. You've created an interested prospect because they've asked to get more details, don't stake the success of your business on the fact that after they've read your sales letter, they'll place an order without you asking them for the sale again. If you don't follow up and ask for the sale again, you're passing up the opportunity of a 20% to 30% increase in your sales. I don't know of any business owner who wouldn't jump at the opportunity to increase their sales by 20% to 30% percent and you can accomplish this by just following up with your prospects!

8: Test Your Entire Email Marketing Process

The key to producing a successful email marketing campaign is: "To Test Your Entire Process!" Test, test, test, test! Think about this: Is your ad pulling the most responses it can or can it get a much larger response rate? You'll never know unless you test. Here's where you can take a small profit and create a fortune for your business. You want to take a systematic approach that'll give you quantifiable results for comparing specific ads, sales letters, markets and advertising mediums. But be very careful. Don't make wholesale changes, test each component in your process separately. Test, test and test some more! Be patient and be persistent!

9: Expect Questions From Your Prospects

No matter how well your ads and sales letters are written, you’ll still get questions. Online prospects are more educated and want more information before they make their buying decision. In fact, before I make a purchase online, I send an email to the advertiser asking anything, just to see what and how quickly they respond. You'd be amazed at how many times I never receive a reply. When you do respond, do it honestly and quickly. They're hot prospects when they ask a question, so get them the information they want and as quickly as possible, before they cool off. If you don’t want the sale just do nothing.

10: Set Reasonable And Achievable Goals

In most email marketing campaigns, a 1% to 3% response rate is considered very good. You can and will see better and worse response rates by carefully selecting a targeted email list. But you need to set reasonable and achievable goals for your campaign. If your goals are set too high and can’t be reached you’ll become disillusioned and stop marketing. You want to be able to reach some of your goals so set them up in steps to keep building from.

Final Thoughts
Once you begin your email marketing campaign you’ll begin to see for yourself which of these elements you’ve mastered and which ones you still need to work on. In to give your campaign the best possible chance for success, make sure you've considered and applied these 10 Key Elements. Make your selections carefully and with a specific goal in mind and soon you’ll find that you’re easily obtaining your email marketing goals and producing incredible profits from your online marketing campaign.

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List out your business in google map.

I going to reveal to you the easiest way to produce highly targeted interent traffic to you and you’ll never have to pay a cent for it.
When you have used Google to find a service or product for your area have ever seen a map with several flags on it show up. That is Google Maps. What you may not know is that it is so easy to get your business or service listed on that map for your area and that the service is free…unlike the Yellowpages, etc.
Just imagine what it would be like to have hundreds of people looking for your service or product go to Google and see your business listed right there, on the first page of the search engine results. How many people do you think would get to click onto your website and thus, give you a call?
That is Google Maps for you. Instant first page rankings for your business for free.
Okay, so how do you get your business listed? Quite easy actually. It’ll only take about 10 minutes of your time.
Go to maps.google.com and then follow the directions. Easy, simple and quick. Now, I must warn you; your business will not show up right away on the map. Google says it can take up to 6 weeks, but the longest I have ever had to wait was a week.
So there you go. First page Google ranking for your business in 10 minutes and for free. Life just can’t get any better.

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Nine methods to promote web

Don't make the mistake of ignoring website promotion. Every website is selling something, be it a product or a service, or maybe simply trust or a brand. This means you need visitors; the more targeted, the better. Simply creating a great site isn't enough, although it's an excellent first step. You need to be out there actively promoting it if you truly want to achieve revenue through your site.

Website promotion may very well be the most important aspect of an online business, yet it often gets overlooked. Many online businesses and websites put forth so much effort into website design, yet completely neglect the promotional aspects. This is a big mistake, and in fact I am going to give you nine methods that you can start using today to promote a website effectively.

1. Web Catalogs & Directories

Taking out annual subscriptions in one or more of the major web catalogs (e.g. Inktomi, FAST, AskJeeves, etc.) and business directories (e.g. YellowPages, Superpages) can help garner some immediate traffic for your website. Web Catalogs tend to work well for new sites, as they get you some all important links in the early stages. Business directories work for virtually any business as they put a listing (or ad) for your website right in front of people looking for exactly what you're selling.

2. Link Exchanges Programme

This is a fantastic way to increase the importance of your website in the eyes of the search engines. The rationale that the search engines use is that if other sites are linking to yours, then your site must be important. A link from another site to your site is considered a "vote" for your site. The more of these votes, the better; to an extent, of course. Steer clear of such black hat techniques as link farms and free for all (FFA) sites. I recommend starting by asking your vendors, suppliers and customers if they could link to your site in exchange for a link to theirs. You could then branch out into related businesses that service a different audience (e.g. a competitor in another city that you don't service).

3. Search Engine Submission

This step is critical for any brand new website. You'll want to let the major search engines know that your new site exists, and prompting them to visit it with a search engine submission campaign is a great start. Don't bother buying a big 1500-engine submission package ? there's only about 7 to 10 major search engines worth worrying about, and once you're listed on these, the other 1490 will pick you up (not that they'll send you any measurable traffic?). The controversy here is whether or not to continue a submission campaign. Does it help an established site? Does it hurt it? Our research indicates that it doesn't hurt. As to whether or not it helps ? for some engines yes, for others no. A big tip to give you here is to be sure to work hard to get your site listed in the important directories like DMOZ and AltaVista.

4. Electronic Newsletter

An electronic newsletter is a fantastic method for staying in touch with not only existing customers, but potential customers as well. Provide useful, interesting information on a regular basis and be sure that people can subscribe and unsubscribe easily. Utilizing a good tool (e.g. Constant Contact) will make your life easier and allow people to forward the newsletter to their friends and colleagues (known as Viral Marketing). You can also use the newsletter as a vehicle for announcements or specials. Never charge anything to subscribers, and build your list by running contests or promotions.

5. Pay-per-click

I saved this one until last as I believe it is the single most important item in this list. If you remember nothing else from this article, remember pay-per-click (or PPC). By paying for visits from people who are searching on keywords related to your product or service, you are almost ensuring that your website will generate more revenue with a higher conversion rate of visitors to customers. The more popular programs include Google AdWords, Overture Content Match and Site Match, as well as smaller players like FindWhat, Kanoodle and Mamma.

Google AdWords is a great method to get the word out about your website. This promotional technique works because it gives you the unique opportunity of targeting the type of people who visit your website. This means that your traffic is more likely to be interested in what you have to offer, hence you will make more money.

6. Press release

The first thing you need to do is get the word out about your website. This can be done instantly by incorporating press releases into your marketing campaign. Press releases are a great way to get the word out about your website in a short period of time.

7. Twitter

Twitter is a social community of people, and you can easily find people with similar interests to you. By doing this you are likely to connect with some individuals that could promote your website, and perhaps even find some customers.

8. Forums

Giving valuable information in forums can be very effective, and does not take much work on your part. Starting an interesting thread or contributing meaningful posts will get the job done.

9. Youtube

Use the power of Youtube. Youtube is a great website and by posting videos advertising your business then you can really get a lot of website traffic. Youtube is a fantastic way to promote a website effectively because of the amount of people that will potentially see your promotions.

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